Stage 01 — New to the U.S.
You have a brand that works at home and no idea what it costs to be wrong in the United States. The honest answer is: a lot — if you build the company first and learn second. Muir inverts that order.
We score the brand across product, traction, operations, compliance and commitment, and tell you plainly if it is too early.
Duties, freight, 3PL, channel fees and ad spend modelled per SKU before a single unit ships.
Entity, EIN, importer of record, warehouse and compliance documentation handled as one workstream.
We open the single channel your category actually converts on — not all of them at once.
How much inventory do we have to send?
A pilot is sized to answer a question, not to fill a warehouse. We start with the smallest quantity that produces statistically useful sell-through data for your category.
Do we need a U.S. company?
Not to begin. Muir's infrastructure can carry the first phase. When the numbers justify your own entity, we set it up and migrate the operation into it.
What if the product doesn't sell?
Then you learn that for the cost of a pilot instead of the cost of a launch. We report the reason — price, positioning, category fit or content — and you decide whether to iterate or stop.
Who talks to the American customer?
Muir's team, in your brand's voice, with your escalation rules. You keep the brand; we keep the hours.
6
Operating workflows
4
Forest layers, one system
6
Sales channels supported
EN / TR
Operated bilingually