Blog
Everything we learned, written down.
Guides from the people who run U.S. launches every day — pricing, wholesale, compliance, marketplaces and cash.
The U.S. Tax Map for a Foreign-Owned Business
A practical guide to entity classification, federal filings, related-party transactions, state taxes, sales tax, payroll, and treaty limits.
Daniel Ross
September 11, 2026
What It Really Takes: A Turkish Brand's Guide to Entering the U.S. Market
The full legal, financial, and operational map for Turkish brands entering the U.S. — entity structure, vendors, customs, product regulation, and tax planning.
Elif Demir
September 11, 2026
Pricing for the U.S. Shelf: From Landed Cost to Retail
Most pricing mistakes happen before the first order. Here is the margin stack a U.S. buyer expects, and how to work backwards from the shelf price to a factory cost that survives it.
Mert Aksoy
September 9, 2026
Winning Your First 50 U.S. Wholesale Accounts
Independent retail is the most forgiving way into the U.S. — if your line sheet, terms and follow-up are ready. What buyers ask for, and what makes them reorder.
Mert Aksoy
September 3, 2026
Amazon or TikTok Shop First? Choosing Your First U.S. Channel
The two channels reward completely different things. A practical comparison of cost, cash cycle, content demand and what each one proves about your product.
Selin Yılmaz
August 27, 2026
FDA Labeling for Turkish Food and Beverage Brands
Facility registration, prior notice, allergen rules and the label panel itself. The compliance work that has to be finished before your first container ships.
Elif Demir
August 20, 2026
Cash Flow Planning for Your First Year in the U.S.
Profitable on paper, out of cash in month seven. The timing gaps that catch cross-border brands, and how to build a twelve-month plan that survives them.
Daniel Ross
August 13, 2026
Who writes here
Meet the writers →Elif Demir
Market Entry Lead
Elif writes about the paperwork layer of a U.S. launch: entity setup, importer of record, customs, labeling and category regulation. She works with founders on the sequence of filings that has to happen before a single unit clears the port.
Mert Aksoy
Wholesale & Retail Lead
Mert covers the wholesale side: line sheets, margin math, Faire and KeHE mechanics, distributor terms and what independent buyers actually ask for before they place a first order.
Selin Yılmaz
Growth & Marketplace Lead
Selin writes about demand: Amazon and TikTok Shop operations, creator programs, paid media budgets and the reporting that tells you whether a channel is working or just spending.
Daniel Ross
Finance & Tax Contributor
Daniel covers the money mechanics of a foreign-owned U.S. business: entity classification, federal and state filings, sales tax exposure, transfer pricing documentation and first-year cash planning.