Questions

Straight answers.

What exactly does Muir do?+

Muir is an operating partner and a platform. We supply the U.S. infrastructure — entity, import, warehouse, channels, compliance and finance — and run day-to-day operations, while the console gives you one live view of inventory, orders, campaigns and margin.

Are you an agency?+

No. An agency sells hours against a brief. Muir takes responsibility for an operation and is measured on contribution margin, not deliverables.

How long does a U.S. launch take?+

Entity and import setup typically takes four to eight weeks. First revenue usually lands one to two months after inventory arrives. Anyone promising faster is skipping compliance or overpaying for air freight.

What does it cost?+

Engagements are structured as a pilot, a launch, or a monthly operating retainer, depending on stage. Exact figures are quoted after the application review, because landed cost and channel mix change the answer entirely.

Do we lose control of the brand?+

No. You own the entity where one exists, the marketplace accounts, the customer data and the intellectual property. Muir operates with scoped access you can revoke.

Which channels do you operate?+

Amazon, Shopify and TikTok Shop for commerce; Meta, Google, TikTok, Pinterest and email for demand. Wholesale and retail come later, once direct channels prove the price point.

Do you only work with Turkish brands?+

We are starting with Turkey because that is where our roots and supply relationships are strongest. The model applies to any brand entering the U.S. from an emerging market.

What if you reject our application?+

You still receive the readiness assessment and the reasoning. Most rejections are about timing, not quality — and we say what would need to change.

Who owns the data in the console?+

You do. Every table in the platform is scoped to your brand, exports are available at any time, and access ends when the engagement ends.