The writers

Each part of a U.S. launch has its own operator. These are the people who write about theirs.

Elif Demir

Market Entry Lead

Elif writes about the paperwork layer of a U.S. launch: entity setup, importer of record, customs, labeling and category regulation. She works with founders on the sequence of filings that has to happen before a single unit clears the port.

Market EntryComplianceCustoms

• What It Really Takes: A Turkish Brand's Guide to Entering the U.S. Market
• FDA Labeling for Turkish Food and Beverage Brands

Mert Aksoy

Wholesale & Retail Lead

Mert covers the wholesale side: line sheets, margin math, Faire and KeHE mechanics, distributor terms and what independent buyers actually ask for before they place a first order.

WholesalePricingRetail

• Pricing for the U.S. Shelf: From Landed Cost to Retail
• Winning Your First 50 U.S. Wholesale Accounts

Selin Yılmaz

Growth & Marketplace Lead

Selin writes about demand: Amazon and TikTok Shop operations, creator programs, paid media budgets and the reporting that tells you whether a channel is working or just spending.

ChannelsMarketplacesGrowth

• Amazon or TikTok Shop First? Choosing Your First U.S. Channel

Daniel Ross

Finance & Tax Contributor

Daniel covers the money mechanics of a foreign-owned U.S. business: entity classification, federal and state filings, sales tax exposure, transfer pricing documentation and first-year cash planning.

Tax & FinanceCash Planning

• The U.S. Tax Map for a Foreign-Owned Business
• Cash Flow Planning for Your First Year in the U.S.