Stage 02 — Selling but stuck
Most stalled U.S. brands are not failing at marketing. They are losing margin in places nobody is watching: freight, storage, returns, fee tiers, ad waste and stockouts that reset ranking every quarter.
Every SKU rebuilt from unit cost to contribution, with each fee and leak named.
Weeks-of-cover targets, reorder points and production lead times connected to real sell-through.
U.S.-native copy, imagery and search terms — the most common single cause of a flat conversion rate.
Only once the base channel is profitable do we add TikTok Shop, retail or wholesale.
We already have an agency.
An agency optimizes spend. It does not control your landed cost, your inventory position or your fee structure — which is usually where the money actually went.
Will you take over our account?
You keep ownership of every account and asset. Muir operates inside them with scoped access, and you can revoke it at any time.
How fast do we see change?
The margin teardown lands in weeks because it is analysis on data you already have. Ranking and conversion changes follow inventory and content cycles — realistically one to two quarters.
What if the problem is the product?
Then we say so. Some categories cannot carry U.S. logistics at their current price point, and the useful answer is a different assortment — not more ad spend.
6
Operating workflows
4
Forest layers, one system
6
Sales channels supported
EN / TR
Operated bilingually